Ayia Napa announced that it is on the path of implementing a strategy which will convert it into the best and most cosmopolitan tourist resort of the Mediterranean, a vision which is supported by the Cyprus National Tourism strategy.

The Vision of the City is by 2030 to become Europe's best and most cosmopolitan tourist resort, a resort whereas its visitors will enjoy, its business will prospect, and its citizens will be proud of Starting 2013 the resort has implemented a series of actions in fulfilling its vision, upgrades in infrastructure, upgrades in the hospitality businesses (hotels and restaurants), shutting down establishments which created problems, managed to attract mega projects such as the 250 million euro marina and major events and festivals have been added to the calendar of events having as a goal to increase the quality of the tourist resort and promote its cosmopolitan and quality aspects.

Cyprus Tourism Strategy for 2030 was completed on March 2017 and sets a vision that the city  should aspire to be regarded as one of Europe’s top 3 beach and nightclubbing holiday destinations, with a customer value proposition (CVP), offering the best beach and marine experience in Cyprus for Young Adults, complemented by international standard beach clubs and nightlife.